April at GoTixi, in hindsight
Patterns from April, designing for what a trip means, knowing when to push back on a destination, and our first AI-Agent.
April was one of those months where the work speaks before you do.
We kept seeing a version of the same conversation: client spends serious money on flights no hesitation, no negotiation. Then we recommend a meaningfully better stay or experience, maybe ₹10–15K more, and suddenly every rupee is under scrutiny.
It's not about affordability. It's about where people believe value lives. Flights feel fixed and comparable: a number, a seat, done. Everything else feels like it's up for optimization. Part of our job is shifting that lens, not by pushing, but by showing what the difference actually feels like on the ground.
Some briefs arrive with the destination already decided and the flights already booked. What isn't decided is how the trip should feel. The most interesting work we do is in that gap, taking a fixed constraint and designing something that still feels considered, personal, unhurried. Travel that's built around what the trip actually means to the people taking it, not just where they're going.
We also ran an internal hackathon and built our first fully AI-generated itinerary ( with human in the loop), start to finish, under 15 minutes. It's early. But the direction is clear: the commodity parts of travel planning will automate fast. Which means the parts that matters: judgment, trust, knowing when to push back — are where the real work will live.
On the business side: April closed at ₹30 lakhs (~$30K) GMV. Nordic cruise enquiries are growing, people chasing once-in-a-lifetime over just-another-holiday. We expanded the team, locked in a new office for June, and started a monthly Friday beer meetup that I suspect will outlast most of our other decisions.
A content creator joined the team. The machine is getting louder, intentionally.
More next month.
- Sonali
